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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
Richard Florida
Basic Books; Reprint edition (January, 2004)
In a book that weaves storytelling with a massive amount of research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Florida describes today’s society as one in which the creative ethos is increasingly dominant and in which millions of people are beginning to work and live as creative types (like artists and scientists) always have. With more than 30 million people comprising this new class, changes are occurring in our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time. The Rise of the Creative Class chronicles the ongoing sea change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The “creative class” now comprises more than thirty percent of the entire workforce, and the choices this group makes are having a huge economic impact, and in the future will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
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